Media playback is unsupported on your device

Can India's traditional family firms beat competition?

9 February 2014 Last updated at 12:23 GMT

Nearly 85% of India's companies are family firms including some of the country's biggest conglomerates such as Tata, Reliance and Birla Group.

But as the Indian economy has opened up, how have traditional family businesses dealt with the competition?

Yogita Limaye reports.

Watch India Business Report