Toy Fair: Latest inventions aim to reverse sales fall
21 January 2014 Last updated at 09:59 GMT
A total of £3bn was spent on toys in the UK last year but that was 1% less than in 2012.
The BBC's Steph McGovern has been to the Toy Fair at London Olympia to find out how toymakers are hoping to make 2014 a bumper a year.
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