The camera which captures 360 degree images up in air
31 January 2014 Last updated at 14:57 GMT
The Panono camera ball takes 360 degree photographs when it is thrown in the air.
The sphere is covered by 36 cameras which, once airborne, simultaneously capture individual images - these are then pieced together in the cloud to produce a 108 megapixel image which can be explored in any direction.
BBC Click's Spencer Kelly reports.
Watch more clips on the Click website. If you are in the UK you can watch the whole programme on BBC iPlayer.
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